A personal brand site for a chef who fixes kitchens

Personal brandRigaEN · LV · RUConsulting

Denis Ivankov is an executive chef and restaurant consultant with more than 30 years in the industry. He launches restaurants from scratch and turns kitchen chaos into profitable systems.

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Client: Denis Ivankov, ID Chef
Market: Latvia and abroad
Languages: English, Latvian, Russian
Leads: Contact form + WhatsApp

The task

Sell experience, not just a CV

Restaurant owners hire a consultant when something is going wrong. They need to trust the person quickly and understand what he will actually do.

The site had to tell a 30-year career story in a few screens and turn it into clear services and a way to get in touch.

What we built

Story, services, approach, contact

Career storyA short path from line cook to consultant, with the formats and projects behind it.

ServicesRestaurant launches, kitchen systems and consulting explained in plain terms.

ApproachHow he works with a team and an owner, so expectations are clear before the first call.

Contact in three languagesA language switch and a contact form plus WhatsApp for quick questions.

Visual language

Dark kitchen with a gold edge

A near-black base with warm gold accents feels like a serious kitchen after service. A wide display face gives the name weight, and a neutral sans keeps the story readable.

Logo

ID CHEF

HeadingsUnbounded

AaID CHEF

Body text · buttons and labelsNoto Sans

AaFrom chaos to a profitable kitchen

Background#08080A

Surfaces#1C1C20

Text#E8E4DC

Gold accent#C8A96E

Ember red#B8341A